4 Things I wish I knew when I started my Wedding Photography Business
When I started my first business…
I didn’t know who my target audience was.
I didn’t know who I was talking to.
I didn’t understand their pain points.
I didn’t understand their fears.
And you know how it went?
That’s when I started to pay attention to all these things. To who was reading my content. To who was interested on my services. And who was willing to pay for my wedding photography.
I learned a lot from that, and my second business was an immediate success. I went from 0 to over 6 figures in less than two years, selling only digital files. No prints, no albums, no up-sells.
Here are a few things I learned along the way:
Time and Energy bring better results than money.
It doesn’t matter if you have money to invest, unless you know exactly what you’re doing. Spending time in your business and on your business will help you understand how to connect with your clients on a deeper level. It will help you understand their motives and their logic.
Don’t run ads unless you spent enough time talking to your target audience. One on one conversations are the only ones that count.
Taking care of your current customers and asking the right questions is 1.000 more effective than going after new ones.
Trying to convince someone to pay you for photography isn’t an easy task. You and I know that everyone can set up a photography business in a week and compete with you. Make sure that you create a wonderful client experience and they will rave about you with all their friends.
Set up systems and workflows as soon as you can.
You can do things manually until you start seeing patterns. When you do, check which of those patterns can be automated. Emailing clients to remind them about something shouldn’t be on your calendar. It should be a checkbox on the software that helps you run your business.
More gear won’t help you make more money.
I’m sure you’ve heard about GAS (Gear Acquisition Syndrome) before. If you haven’t, let me tell you something: It’s real.
Most photographers suffer from it and spend their income buying stuff they don’t need. More lenses, a newer camera, another flash, or an accessory that you don’t even need and will ever use. The next time you purchase something think about your business: Will it benefit from it? Will you save time while editing? Will you sell more packages because of it?
If the answer is no, you probably don’t need it.