6 Ways To Market Your Photography Business And Get More Clients
Are you running a photography business with little or no success?
Well, you’re not the only one:
Most photography businesses fail within a year or two.
The biggest reason isn’t image quality or lack of portfolio. It’s usually poor marketing and not focusing on profits from day one.
I’ll help you think about a few different ways in which you can market your photography business. Let’s start.
Meet other vendors
What? It’s that simple?
Yes, it is. If you’re a wedding or portrait photographer, making sure that you meet the right people can help you grow your stream of customers organically.
When a couple needs to book a photographer, they’re also booking a videographer, make up artist, florist, DJ, wedding coordinator, and so on.
If all these other vendors know who you are, your changes of getting referrals are much higher than if they don’t.
You can network in a natural way if you run into each other at events or certain locations, or simply reaching out using Instagram. Make sure that your profile is polished before you do, so you don’t look like an outsider when you say hi!
Meet other photographers
Being a part of a community can only help you get further. You can learn what works for them, but also get clients when other photographers are booked for a certain date.
As wedding photographers, we cannot book two couples on the same day… and when that happens, we need someone whom we trust to recommend, or even use you as a second shooter.
Excellent SEO on your Photography Website
I know you might be thinking.
I cannot pay an SEO person to do it.
It’s crazy expensive.
It’s extremely difficult.
Well, it’s not.
Most people have one of these things:
If you don’t have either of them, you might want to reconsider launching your own business.
If you have time: Use it to learn.
Google: SEO for Photographers and start reading everything you find on the first page of the results. Take notes of what you don’t understand so you can google it later.
If you have money: Pay someone to do the basics for you. Ask them to optimize your website and ask them exactly what you need to do next to keep building onto what they did.
Working on your SEO game is a long term plan. You won’t see results overnight, but it won’t take years either.
It might take 6-12 months, and when it kicks in, you’ll notice.
You’ll notice strangers reaching out to you.
Inquiries of people you never met.
And higher-paid bookings from people you never expected to book.
Word of Mouth
This is key if you work in a small area.
Happy clients mean future repeat customers.
The more people are happy with your services, the more they’ll recommend you to their family and friends.
Focus in excellent customer service and it will pay off, promise.
This can be a massive success or a huge failure.
If you don’t have a decent audience on social media, you must team up with someone who does. If you can team-up with multiple vendors, even better.
You could team up with a talented makeup artist in your area because her clients might become your clients. She could benefit from promoting her services with you because photography clients usually need to get hair and make up done prior to a photoshoot or a wedding day.
Make sure that you know what you’re doing before giving things away with no planning at all.
Help your ideal clients where they hang out
Go into bridal groups, mom groups, or any place in which you could help people (without self-promoting).
Make yourself an active member of those groups and people will naturally ask you what you do, or how you do certain things.
They might even go to your social media profile and see what you do for a living.
Before you know it, some of them will be asking about your services.
Those are some of the free ideas, and I’ll explain the paid ones on another post. Focus on these if you’re short on cash, but you’ve got time to spend on your business.
Remember, you can either use time or money, but you must use one of them. Time usually brings better results than money in the long run, while money can get you some quick wins (bookings) in no time.