Free ways to Market your Photography Business
I know you might feel frustrated when you have barely any clients or people visiting your website, but there's something you should know:
Marketing a photography business is not that complicated.
Let's remove the M word from there: Promoting your business is easier than you think.
To make this clearer to understand -and implement- I'll assume that you're running a portrait or wedding-based business, and you're the photographer as well as the company owner. Something like "John Smith Photography" or "Mary Jane Portrait Studio"
Here are a few ideas to get inquiries on your photography business and make it grow organically, without paying for ads:
MEET OTHER VENDORS
When you're just getting started, there's a big chance that people within your area don't know who you are.
That is the biggest problem for small business owners. They try to make it by themselves.
Without asking for help. Without collaborating with other people.
If you commit to meet the right people, your business will grow organically. Think about connecting with makeup artists, videographers, florists, wedding planners/coordinators, and anyone who's selling to your target audience.
MEET OTHER PHOTOGRAPHERS
This is -somewhat- connected to the previous idea.
Focus on creating a community with other photographers in your area. You can learn what worked for them, what they're up to these days, and also become a second shooter for someone when the opportunity arises.
You might get referrals when they're fully booked, and you will do the same for them. It's a win-win situation.
FOCUS ON YOUR SEO
I'm not going to explain Search Engine Optimization in this post, but I'll tell you what you need to know today.
SEO is a long term game. It won't yield results in a short amount of time, and you are not going to see an increase in bookings right away.
That being said, it is a great investment if your target audience uses Google, YouTube, Pinterest, or any other search engine to find professionals.
If you have time, learn how to do it yourself. It will pay off.
If you have money, pay someone to do it for you.
After the initial optimization, keep working based on what you learned.
WORD OF MOUTH
If you work in a small area, you must focus on word of mouth. You have much better chances of being hired by a friend of a friend than by someone looking up for photographers on Google.
How do you boost word of mouth?
You do it by creating an outstanding customer experience so your customers tell every one of their friends and family how amazing you were for them.
Don't have an audience? This can go wrong. Even backfire.
Make sure to team-up with someone who has one to cross-promote each other.
If you don't know how to collaborate with someone else, focus on how you can help them grow their business through your photography.
HELP YOUR CLIENTS FOR FREE
Find your clients where they hang out. It can be on bridal forums, Facebook groups, wedding boards, or anywhere they ask questions about your business and the problem you solve.
The key here is to offer your help without self-promoting yourself.
These are just a few ideas to help you get started. There are a bunch of alternatives in which you could help one of your clients to create awareness for your business, and even some inquiries.
Don't be paralyzed by trying to make everything perfect.
Just start. Today.