SEO Basics for Portrait and Wedding Photographers: Alt Text
The sooner you fix your website, the faster you’ll get new clients coming in. SEO talk can include a lot of jargon these days, and there’s a good reason behind it: It can be very technical.
I want to simplify the process of fixing your SEO starting with some of the basics: Alt Text.
Alt text is extremely simple to understand. It is a short text that you add to every single one of the images you upload to your website. It helps Google understand what your images are all about.
Whether you’re using Flothemes, Showit, Pixieset, or any other website builder -WordPress or not-, alt text is involved in all of them.
It only takes a few minutes every time, and if you add it to your images you have much better chances of ranking for specific keywords, such as “city name + photographer” or “elopement photographer in -insert location here”.
Alt text also displays when your images cannot be loaded, and it helps visually impaired people to identify the content of your images.
Even though visually impaired people might not be your clients (but maybe they are!), designing a website that is well-done and also inclusive will help you increase your chances of being found online.
Tips to fix Alt text on a Photography Website
- Don’t copy and paste it all over your images
- Create a unique text for every image that you upload
- Be as descriptive as possible
- Include your keywords
- Don’t overuse your keywords (don’t just stuff them in there)
- Include long-tail keywords (phrases, and not just random words)